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RFM Analysis – Part II
7 months ago no Comment
RFM Analysis – Part I.
7 months ago no Comment

If you’re thinking about your most profitable customers, you’re probably thinking about the ones who spent the most money at you, right? Well, you could be wrong. For example, somebody could buy the most expensive item on sale, but then never returns to buy anything else. On the other hand, a customer could buy the… Read More »RFM Analysis – Part I.

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